How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty easy to take advantage of them.
ABM is a great way to put the people back in digital marketing. With several account-based targeting options such as CRM & IP uploading, matching, and targeting, building and targeting not just an audience, but YOUR audience is quicker and more results-driven than ever.
Also, Choozle’s Insights take a detailed look at your existing consumer data and securely gathers information and online/offline behaviors across demographics, purchase behaviors, lifestyle, media consumption, financial, and B2B categories. Basically, we try to make it quick and easy to analyze and find effective, scalable opportunities within your website visitors.
Watch the webinar on the account-based targeting features available in Choozle, and get to work on building those valuable audiences!