Your campaign is all set (and running well!) but after a couple of weeks, you start to see a downturn in overall performance. Or… maybe you just aren’t sure how to get started with CPMs. We covered all of that in this webinar, along with how to use win rate and pacing to inform you on how to optimize and adjust your bids.
About The AuthorKate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.
In an era of seemingly endless drama surrounding data targeting, many would think that... Read More
Oct 30, 2018