Your campaign is all set (and running well!) but after a couple of weeks, you start to see a downturn in overall performance. Or… maybe you just aren’t sure how to get started with CPMs. We covered all of that in this webinar, along with how to use win rate and pacing to inform you on how to optimize and adjust your bids.
About The AuthorKate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.
Although it\'s one of the most common advertising pricing models, calculating your advertising... Read More
Feb 8, 2019
It\'s an exciting time for digital marketers. The quality of digital advertising—and more... Read More
Jan 17, 2019
Let\'s face it: Being an in-house marketer isn\'t always sunshine and rainbows—especially when... Read More
Dec 27, 2018
Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always... Read More
Dec 18, 2018