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RKD Group, a multichannel marketing partner with decades of nonprofit fundraising expertise and next-generation digital marketing and analytics reporting capabilities, has jumped ahead of the curve by implementing an omnichannel targeting strategy. Omnichannel, or multichannel targeting, is the method of serving impressions to your audience across multiple mediums such as display, mobile, native, audio, and connected TV (CTV). In a three-month-long campaign, RKD Group has already seen 2,681 conversions at an average cost per action (CPA) of $303 for their client in the education space.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.