Four Ways Agencies Can Bring Programmatic In-House
According to Forbes, More than two-thirds of agencies use automated ad buying for at least 20% of their budgets, and more than a third use it for 60%. Nearly half of them expect to use programmatic for 60% of their budgets by 2016.
Simplicity Brings Scalability
The introduction of programmatic advertising has caused a myriad of platforms to pop up throughout the ad tech industry. However, many of these platforms offer just a fraction of the tools and capabilities needed to run scalable media buying. Choozle offers it all – in one platform.
How Does Tag Management Work?
A smart container tag allows insight into the rate of a conversion event taking place within a website. These results are populated into reports and enable marketers to make better-informed decisions based on their results. Dive in to see how tags can benefit your marketing efforts.
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