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Mar 06

Applying writing hacks to digital advertising campaigns

As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases (including ours, hopefully!) looking to learn more about programmatic, ways to have better digital advertising campaigns, or how to be a more skillful user of Choozle. So, I decided to take the most helpful tips I’ve found about writing and apply them to digital marketing.

+When planning your campaign seems like too much of a daunting task, try to break it down. You can do this by printing our campaign planner guide (or make your own!) and breaking it up into more digestible portions by taking pen to paper. Start by writing down your monthly budget, primary goal, campaign dates, and target geolocations. From there, you can start choosing targeting tactics based on your budget and goals.

+This one actually does have to do with writing! Including words in the creative for your ads is often necessary, but you don’t want to overdo it. Keep your writing simple and concise, while maintaining a conversational and active voice. For example, instead of “You are going to love our spectacular service. Try it out for free today!”, write “You’ll love our service. Try it out, free of charge.”

+If anyone knows how hard it is to stop overthinking a project, it’s me. But I’ll say it anyway, stop overthinking it! The good thing about both writing and building a campaign is a thing called the first draft. Set your goals, build your audience, and leave it alone for a bit – and even chat with coworkers or trusted advisors about your campaign parameters – before going back in to clean it up. Plus, you can always go back and make edits as needed.

Above all else, there will always be trial-and-error! Give yourself room to learn as you go, and eventually, you’ll find your groove.

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.

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