Ad Groups [Webinar]
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May 24

Ad groups

An ad group allows advertisers to segment strategies used in their overall digital advertising campaign. These strategies include contextual targeting, data targeting, retargeting, IP, and CRM. ItŠ—’s important that advertisers segment them to get the best performance for their campaign budget.

This webinar covers best practices related to ad group setup.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.