Anatomy of Display Advertising
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Oct 14

Anatomy of a successful display ad

With $32.17 billion being spent on display advertising in 2016, according to eMarketer, itŠ—’s important to be aware of the anatomy of a successful display ad. Whether you are new to creating display ads or you consider yourself a pro, knowing the foundation of what makes up a display ad is an important aspect of trying to run a successful campaign.

Below are a few common tips for designing your ads so they’re more effective, stand out, and ultimately have a higher click-through-rate.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.