When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget... read more →
With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
Connected TV (CTV) has been the talk of the town the past year, and it’s only continuing to grow from here. If you’re still unsure of all of the ins... read more →
Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day have expanded the definition of “the holiday advertising push” for marketers. The addition of shopping days... read more →
Less than twenty-four hours after Thanksgiving, it’s Black Friday. Forty-eight hours after Black Friday, it’s Cyber Monday. And after Cyber Monday, it’s a countdown to the holidays. It shouldn’t come... read more →
Digital advertising is constantly changing, which means the variety of targeting options is endless and, frankly, can be overwhelming. While keeping your digital advertising engine running on the status quo... read more →
Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across... read more →
As we head into the much anticipated holiday season, businesses both big and small have the opportunity to benefit from Black Friday (or, depending on your business’s viewpoint, anti-Black Friday)... read more →
Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years. Automated software platforms reduce the need for multiple services to operate campaigns while... read more →
You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little... read more →
Post-holiday: Use retargeting to reach more consumers likely to convert after the holidays. Throughout the year: Find out where most of your conversions come from. Learn for next year: Check... read more →
"I planned out our whole day: First, we'll make snow angels for two hours, and then we'll go ice skating, and then we'll eat a whole roll of Toll-House cookie... read more →
Successful advertising creatives need to break through the distractions and create an ad experience that engages users while providing them with the value they are seeking. The creative assets users... read more →
Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly engaged views, and mixing... read more →
Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been... read more →