Data for Programmatic Advertising
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Mar 25

Brandspeak: Choosing the best data for programmatic ad campaigns

In today’s digital world, there is a seemingly endless supply of data just a few clicks away. In the landscape of programmatic advertising, data influences nearly every detail of campaign strategy and is an invaluable tool used by advertisers across all industries.

Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend accordingly. When properly utilized, third-party data helps marketers get the most out of their programmatic dollars and plays an integral role in success.

Read the full article on BrandChannel.

About The Author

A seasoned digital media entrepreneur, Andrew Fischer is the CEO and Co-Founder of Choozle, the leading self-service programmatic digital marketing platform which now powers media execution for over 800+ global advertisers. Prior to Choozle, Andrew co-founded and built the RGM Alliance, a premium focused online advertising network that reaches over 120 MM consumers in the US. Andrew holds a BA in Economics from Vanderbilt, and an MBA from UCLA’s Anderson School of Business.