Choozle and Strata partnership | Choozle UPFRONT
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Mar 22

Choozle and Strata partner to provide advertisers access to a self-serve programmatic advertising platform

Choozle, the worldŠ—’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.

ChoozleŠ—’s cloud-based platform blends the power of big data and real-time programmatic advertising into one simplified platform. Choozle provides access to industry-leading data services including data management (DMP) and CRM matching, as well as a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.

As a current Strata client, we are excited about the consolidation, reporting, and channel benefits of this new integration between the Choozle and Strata systems,Š— said Brian Jost, Vice President at Media Access Group. Š—“This integration provides a tremendous opportunity for our agency.Š—

Under the partnership, Choozle will integrate digital advertising reporting with StrataŠ—’s order management and billing platform. The integration gives Strata agencies a digital media buying solution that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile & social mediums. Choozle will be integrated with StrataŠ—’s software, which is used on over 13,000 desktops nationally in over a thousand advertising agencies and 99% of broadcast television stations.

Š—“Partnering with Choozle allows us to continue to offer necessary and innovative solutions to support agenciesŠ—’ needs for a campaign that goes beyond just the traditional TV spot,Š— said Judd Rubin, Vice President at Strata. Š—“WeŠ—’re always striving to equip our agencies with the tools to run campaigns that provide a real return on investment, and Choozle is helping us to do that with alongside local advertisers.Š—

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.