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Aug 23

Choozle releases Creative Asset Library for programmatic advertising

New Features Free Up 66 Percent More Time to Spend on Campaign Strategy

Choozle, an independent and self-service digital advertising platform, today released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset.

Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit their campaign assets in an efficient and streamlined manner. Some key benefits include the ability to upload 100 files, and various types of files at once, into Choozle’s single, simple interface. The new Creative Asset Library also allows users to sort creative assets by date, time created or modified, or file type. Intuitive and efficient organizational control helps users keep their creative assets in one central location. Once done with the campaign, users can select multiple assets to archive.

“Choozle’s Creative Asset Library makes our lives so much easier and more productive! I spent the better part of 24 hours adding creative in 2016,” stated a Choozle customer. “With the new suite, I expect that total to be cut by over 80% as we can now add an entire ad pack of six creative in the time it would take to add one. This sort of improvement goes beyond just a simple UX/UI change, it’s a game changer.”

These improvements were added to Choozle’s suite of offerings based on direct feedback from customers, as well as in an effort to keep creative and campaign management a priority. Now, instead of spending time managing assets on the platform, users can dedicate more time to impactful creative and programmatic campaign strategy, which will result in a significant reduction of time between digital advertising strategy and campaign launch.

Said Jeffrey Finch, co-founder and CPO: “With marketers and their agencies more focused than ever on performance, control, and strategy, it was vital for Choozle to build a creative asset suite that met the growing needs of marketers and their desire to create engaging creative assets to drive performance with programmatic advertising.”

Choozle ran the Creative Asset Library in private beta from June 1, 2017 to July 19, 2017, with customers such as Digital First Media and Small Army. Results from Choozle’s Creative Asset Library beta testing showed a decrease of 66 percent in time spent devoted to trafficking creative assets, and increased upload speeds by 92 percent.

“It’s exciting to see our feedback being implemented in Choozle’s UI with the Creative Asset Library,” said Kelly Hinds, Media Strategist at The Denver Post Media. “This improvement has already saved us a lot of time and it will continue to allow us to focus on strategy and optimizations instead of creative asset management.”

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.