Choozle to host a panel at AMA in Seattle | Choozle Blog
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Feb 02

Choozle to host a panel with AMA in Seattle

On Wednesday, February 7th, 2018
Choozle will be joining the AMA Puget Sound to host the event
“Are you capturing the value of Programmatic Advertising?”.
The event will be held from 11:30 AM – 1:30 PM at Seattle Yacht Club in Seattle, WA.

Was it love at first sight, or are you still in the like-like stage? The IAB estimates that programmatic spend will have grown from 28% in 2013 to over 80% of digital budgets by the end of 2018.  Many advertisers are looking beyond simple retargeting ads and embracing programmatic across the consumer path to purchase, from unaware to loyal purchasers.

Choozle will host a panel, with Director of Marketing and Communications Megan Sullivan-Jenks moderating, about capturing the value of programmatic advertising on Wednesday, February 7th at AMA Puget Sound in Seattle, WA.

Attend the luncheon to learn the fundamentals of programmatic, and hear both agency and brand-direct perspectives on bringing their programmatic in-house including biggest hurdles, best practices, measurement/reporting and more. From the agency side, hear from Amy Howard, Director of Marketing and Communications at The Garrigan Lyman Group. Joining us from the brand side will be Victor Hernandez, Director of Digital Marketing and CRM at Windstar Cruises.

See you soon, Seattle!

Register to Attend


About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver. In her role at Choozle, Kate leads efforts in content marketing and strategies including writing for and managing the company's blog and social media, assists with various demand gen tactics, and leading in-house SEO strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health, self-love, and wellness.