Click-Through-Rate Webinar
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Jun 13

Click-through rate

Click-through-rate, or CTR, refers to the total number of people that click on an advertisement and visit the correlated landing page throughout the duration of a digital advertising campaign. A CTR below the industry average directly correlates with the success of the campaign’s creative, user experience, and targeting tactics used.

This video was filmed on, May 23, 2017, at 2:00 PM MDT and shares information about click-through-rate and the tips to achieving a higher CTR.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.