Check out Choozle’s sessions:
Serving the Mobile Masses in Real Time
Tuesday September 26, 2017 from 10:00 AM – 12:00 PM
We know you’ve seen this picture—dozens of people walking down 16th street mall with their faces buried in their phones and no awareness of their surroundings. We have become a ‘mobile’ society. Consumers are tied more and more to their mobile devices (smartphones, tablets, smartwatches, etc.) for every menial task. As a result, it is most important for advertisers to reach customers at the right location and with the right ad. This panel will discuss the technologies used in mobile and location-based advertising including geo-fencing, mobile retargeting via past locations, and attribution of a mobile campaign with in-store visits. Additional client-based touch points may include: understanding the difference between cookie-based targeting and device-ID targeting, analysis of the technology vendors in the market, and what works best in which situations for agencies and brands alike.
Mastering Customer Segmentation
Tuesday September 26, 2017 from 12:00 PM – 1:30 PM
Not all clients are created equal. Determining how to segment clients in order to best align internal resources with the appropriate client segments can be quite an undertaking that’s constantly evolving. Client segments are often based on revenue, but can also span other criteria such as industry, training needs, geography, etc. In order to effectively scale operations and capitalize on revenue opportunities, you’ll need to implement and maintain the right client segmentation strategy for your business.
Following the sessions visit Choozle HQ during the Startup Crawl!
Enjoy carnival games, spin your own cotton candy, dunk a Choozler, and have drinks while playing cornhole!
2245 Curtis St.
Denver, CO 80205
You won’t want to miss out on the good time!