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Nov 25

Digital marketing for the changing seasons

As fall ends and winter approaches, it’s the perfect opportunity to think about revamping your digital marketing campaign. Keeping a watchful eye on the calendar and aligning your marketing campaign with the changing seasons can be incredibly essential to gaining clicks and conversions find out the three reasons why below!

1) Digital marketing allows you to make adjustments quickly and regularly. With platforms like Choozle, you can stay up to date with your advertising campaign more efficiently and more cost-effectively. All it takes is to upload new creative and adjust your targeting and budget if need be.

Digital allows you to change your message quickly and efficiently to fit the time of year. For example, if you have a Halloween discount, you can quickly turn your campaign to be centered on this promotion. Because of the sheer feasibility of changing your digital message, you can change your campaign with the changing seasons to be more relevant in your customer’s eyes.

2) Speaking of relevancy, staying relevant is essential to increasing growing and boosting sales. Seasons are the perfect opportunity to remain relevant while still connect with your audience because the entirety of your audience is also witnessing the changing seasons. By changing your ad campaign to fit the changing season, not only are you being more relevant regarding time, but you are communicating to your audience that your product is relevant for that changing season. For example, if your company sells shoes, in the summer you might have advertisements with summer footwear such as sandals. As the season changes to fall, though, you can change your campaigns to feature footwear such as boots that fit with the corresponding season. This shows your audience that your brand is still relevant to them and gives them an opportunity to buy a new product within your brand as well.

3) Timing is everything. Things like back to school shopping and holiday shopping span months, and it’s never too early to remind people to start buying presents for such events. eMarketer data shows that back to school shopping season has moved earlier and earlier each year. 22.5% of adult US internet shoppers shopping for kids school supplied starts two or more months before school starts. Activity like this is why it is so crucial for your advertising campaign to change consistently with the changing seasons because people think about holiday and event shopping earlier than it occurs. To influence consumers’ purchasing decisions and ultimately receive a stronger return on investment, your brand should keep this in mind.

Changing your advertising campaign with the changing seasons essentially just means staying relevant and personalizing your ad message. By engaging with your audience even more by staying connected to what’s going on around you, your company can deepen brand awareness while increasing sales!

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.