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Apr 26

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Leader in Programmatic Ad Buying Solutions Opens Choozle Academy to Educate Industry Partners on Programmatic Products and Platform Operation

DENVER, CO—(Marketwired – Apr 26, 2016)—Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced the opening of Choozle Academy. The eLearning program and interactive courses provide an on-demand, self-paced resource for Choozle operators to expand their knowledge on Choozle’s platform and programmatic advertising strategies and concepts.

As programmatic buying continues to grow, Choozle is filling the needs of their customers by creating an eLearning program to help with the understanding of programmatic buying in a deep and meaningful way. The informative classes for the Choozle community explore Choozle’s platform functionality and the latest findings within the advertising industry to keep operators up-to-date with the most recent programmatic advertising developments.

“We founded Choozle Academy to educate our users with materials that will guide their advertising and business decisions,” said Choozle CEO and co-founder Andrew Fischer. “Programmatic advertising is rapidly evolving. We wanted to construct an educational program, so media planners and marketers can gain a better understanding of programmatic advertising and learn about the newest capabilities in our platform.”

The inaugural Choozle Academy courses include:

  • Introduction to Choozle: A course outlining all the core features of Choozle’s programmatic advertising platform, such as: managing the smart container tag, reviewing insights data, building custom audiences, managing custom campaign assets and compiling campaigns.
  • Fundamentals of Programmatic Advertising: The session educates Choozle operators on where advertising has been, what programmatic and RTB are conceptually and how to understand the flurry of acronyms used in the digital advertising space.
  • Choozle Support Resources: This class covers the live and on-demand support options that are available to Choozle operators throughout their time in the platform.

These sessions are the start of a bountiful educational program as Choozle plans to incorporate advanced classes and grow the course offerings of the academy in the upcoming months.

To learn more about Choozle and their programmatic ad buying solutions, please visit choozle.com.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.