Finding a "four leaf clover" programmatic campaign | Choozle UPFRONT
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Mar 13
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Finding the “four-leaf clover” of programmatic

It may seem impossible to run a successful programmatic campaign that makes a ton of impressions, hits your goal amount of sign-ups, and gains new, qualified customers, all while reaching complete budget spend. And while it’s certainly not going to happen with each and every one, we’re here to tell you that it’s not unattainable to pull off your version of a near-perfect campaign.

First and foremost, the first step to achieving your campaign goals is to take what you’ve learned and apply it to the future. (Wait, did we just solve all of life’s problems?) Your past campaigns are your biggest indicator of both success and failure – and this looks different for everyone depending on your budget, goals, and key performance indicators – to name a few. After that, maintaining scalability, expanding your reach, and being smart about creatives will lead you to success.

Download our free infographic to find out exactly which steps we take to find the unique, but not unattainable, programmatic four-leaf clover!

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.