5 Steps on Integrating Programmatic Into Your Strategy
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May 14

Five steps for integrating programmatic into your digital strategy

There are many reasons why it’s the perfect time to get into programmatic media buying. Many brands and agencies have found the effectiveness, transparency, and time-savings to be key reasons to dive into programmatic.

But with any new marketing strategy, there is always the question “where do you start?”

Here are five steps to help you integrate programmatic advertising into your digital marketing strategy.

  1. Choose the right programmatic advertising partners based on the needs of your organization.

  2. Take a broad view of programmatic advertising and incorporate real-time bidding (RTB), private marketplaces & guaranteed buys into your strategy.

  3. Quality matters. Track performance diligently and monitor where your ads appear and perform.

  4. Creative counts. Programmatic advertising is ideal for testing messaging, calls-to-action, colors, and placement.

  5. Let human experts guide the program based on data. No one knows your audience better than you.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.