Gender representation is a hot topic in today’s world, especially as it relates to women within the technology industry. According to the Bureau of Labor Statistics, women are 33 percent more likely to gain a college degree than men and make up 47.5 percent of the country’s workforce. To extend it further, the technology industry sees an average of about 30 percent of women within their overall workforce and 15 percent in technical positions. As a female that works in ad-tech, I see the gap between women and men being narrowed over time, but it is still in need of improvement—and there is something we, as an industry, can do. We must do more than “talk the talk” on gender equality. Instead, we must put into place a mix of inclusive talent and advancement strategies, which demonstrate results.
About The AuthorMegan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.
Marketers have been collecting CRM data for years. Things like purchase history, visit... Read More
June 12, 2019
The Thayer Media team has a saying: "The thought counts." And it's that... Read More
May 21, 2019
The sheer amount of competition in the ad world today can seem overwhelming,... Read More
May 15, 2019