Digital Advertising 1:1
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Jun 15

Goodbye mass marketing, hello 1:1

According to a new report by Forbes Insights, “Reaching the Right Audience: How Brands Are Using Audience Targeting in Digital Advertising,” Marketing executives see the value of targeting the particular audiences with the right messaging and to validate reach and effectiveness.

Marketers are capitalizing on the ability to target 1:1 opposed to targeting everyone. This type of marketing can enhance customer experiences by delivering relevant information directly to the consumer and delivering messages throughout the buying process.

This webinar defines one-to-one marketing, explains why it is important for marketers to personalize their strategy, and covers how to effectively do so. It explains how to utilize behavioral targeting, custom creative, and audience-specific messaging to re-engage consumers past the initial point of contact and successfully convert these consumers into customers.

This webinar was recorded in front of a live audience on Tuesday, February, 16th 2016, at 2:00 PM MDT, and highlighted the transition from mass marketing to 1:1 marketing.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.