Goodbye Mass Marketing, Hello 1:1
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Nov 09

Goodbye mass marketing, hello 1:1

According to a new report by Forbes Insights, “Reaching the Right Audience: How Brands Are Using Audience Targeting in Digital Advertising,” Marketing executives see the value of targeting the particular audiences with the right messaging and to validate reach and effectiveness.

Marketers are capitalizing on the ability to target 1:1 opposed to targeting everyone. Why would you target all of your potential customers the same way if they belong to different demographics? Learn how to enhance customer experiences by delivering relevant information directly to the consumer and delivering messages throughout the buying process in this webinar.

This webinar was recorded in front of a live audience on Tuesday, October 25, 2016, at 2:00 PM MDT and covers 1:1 marketing.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.