Healthcare Programmatic Marketing
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Jun 08

Healthcare insurance marketing campaigns

There seems to be a consensus that digital marketing and healthcare just don’t fit together. Between regulatory compliance, data limitations and privacy constraints, healthcare marketers have plenty of reasons to validate steering clear of digital. While it’s true that digital marketing isn’t the panacea for all healthcare marketing strategies, avoiding digital advertising is simply no longer an option.

View the full article on Health System Management.

About The Author

A seasoned digital media entrepreneur, Andrew Fischer is the CEO and Co-Founder of Choozle, the leading self-service programmatic digital marketing platform which now powers media execution for over 800+ global advertisers. Prior to Choozle, Andrew co-founded and built the RGM Alliance, a premium focused online advertising network that reaches over 120 MM consumers in the US. Andrew holds a BA in Economics from Vanderbilt, and an MBA from UCLA’s Anderson School of Business.