With contextual, retargeting, behavioral, video, display and more targeting options, organizing your digital advertising can be challenging. Don’t worry, we’re here to help you optimize your campaign organization so you can spend time on what is actually important—driving ROI. Perhaps you’ve asked yourself: what should the flight time be for my campaign? How should I structure my targeting? What strategy should I use? See the answers below!
The first question you should ask yourself is: what should the flight time be for my campaign? The flight of your campaign can vary depending on what your product is or the conversion you are trying to achieve. If you’re planning on advertising your campaign for six months, you have two options with the Choozle platform. You can either clone your campaign every month for six months or you can run one six month long campaign. The advantages to running one six-month campaign is that the campaign will optimize overtime with the use of the algorithms of the platform. Thus, this method is preferred over running six one-month campaigns because the one-month campaigns cloned six times will not learn the same way and could possibly not perform as well.
The next question you should ask yourself is: how do I best optimize multiple types of audiences? To make the most out of your campaign and to improve your digital advertising strategy, we always suggest placing different targeting strategies and media types into different ad groups. For example, you can have one ad group with behavioral targeting, one with contextual targeting, and then one for each channel you are looking to serve your ad (display, video, and mobile). By using several targeting strategies, you can track how well that specific ad group is performing compared to other ad groups as well as adjust ad group budgets to the ones that are preforming the best. In addition, Choozle’s platform makes it painless to stop or edit ad groups accordingly.
All in all, organizing your digital advertising campaign should be all about evaluating ad groups against one another to best optimize and discover which creative and targeting strategies work the best, and which ones don’t. Choozle’s simple platform helps you not only get your campaign jump started and running, but also makes it extraordinarily easy to adjust your campaign if you want to change it in any way! And, if you are confused at all in the process of creating your campaign, our Client Success team is there to guide you though the process to ensure your success.