How to use data for creative development | Choozle UPFRONT
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Sep 03

How to use data for creative development

Those who own businesses and stores get to know their customers by interacting with them, learning about their lives and needs through conversation. By doing this, businesses can market and provide the products that fit their customers’ needs. This same approach can be applied with digital marketing, but programmatic platforms allow you to know your customer through insights and data.

The first step to using data to inform is to know who your customer is. Once you’ve determined this, you can target that exact customer using data in order to improve your marketing strategy and customer interactions that go beyond the checkout experience. The Choozle platform offers insights that provide you with customer information that strengthens your knowledge of your customer as well as allows you to optimize your marketing strategy based on your customer.

Once you have fully understood your customer, you can target them using customizable ads. For example, if your selling diapers, you can target mothers through family websites. If your product is shoes aimed at 20-year-olds, you can target your customer through mobile ads since younger generations are more prone to use mobile outlets. Depending on your customer, you can design your creative to attract them.

Choozle’s platform guides you through the entire process, from creating your ads to serving them on different sites.  You can create multiple digital advertising ads for your product. After this, you can target the specific audience you are looking for through the many different targeting options: geo-location, retargeting, contextual targeting, and behavioral/data targeting. Choozle collects the cookies and information of the people visiting your site and then relays that information back to you so that you can see how effective your campaign is. Thus, infusing creative with data is possible through using the information about the audience on websites gathered from first and third party data and through integrating the data about the environment and context the ad appears in.

Advertisers can use data from their programmatic media buy to inform their creative message and improve the relevance and engagement of a brand’s creative. Blending data with creative allows marketers to more successfully develop their ad campaigns and then change them accordingly due to performance.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.