Importance of creating a programmatic plan - Choozle: Digital Advertising Made Easy
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May 15

Importance of creating a programmatic plan

So, youŠ—’re bringing programmatic advertising into your business. YouŠ—’ve worked with leadership, identified your operators, and established offerings. But, why is it important to take these steps and build out your programmatic plan?

1. It gets everyone on the same page

Following the steps of the Platform Enablement Guide allows everyone within the company to get on the same page regarding this new technique and technology you are bringing in-house. Working programmatic throughout the entire company ensures that knowledge is spread and if turnover happens there will always be someone who knows the processes and offers that have been put in place.

2. Helps Establish Goals

Once everyone is on the same page, establishing the overall goals for campaigns will be a natural next step in your programmatic plan. Understand what the end result should be and how your team can achieve this goal to ensure an efficient and effective campaign. The performance of a campaign will relate directly to the realistic goals that are put in place. Keep in mind, itŠ—’s unrealistic campaign goals that cause most campaigns to flop before they even begin.

3. Maintains Processes

Working through a programmatic plan not only gets everyone on the same page and establishes the goals for campaigns, but it also helps ensure that the processes your company chooses to place for their digital advertising efforts stay. Think, the way you choose to make money, how optimizations are made, and what reporting needs to be pulled. All of these will play a key roll in the success of bringing programmatic advertising in-house and running successful digital advertising campaigns.

Your programmatic plan doesnŠ—’t have to be complex Š—– outline the major pieces your company wants to align so all those involved in the programmatic process are aware of goals and expectations. This not only brings all minds to think of programmatic in the way your company wants to run it but brings a sense of ease in bringing a new technology in-house.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.