Digital Advertising Budget
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Nov 23

Making the most of your digital advertising budget

When it comes to digital marketing, the only thing worse than overspending is underspending. After all, you spend time allocating money, building campaigns and targeting audiences, so when it’s time to send those little dollars off into the programmatic world, you’re ready for them to go. It’s like when parents send their beloved kids off to college. Sure, you’ll miss having little Edgar at home, but it is time for him to learn how to do laundry and to accept that string cheese and Red Bull don’t count as dinner.

Choozle is here to help you make the most of your budget, so check out some of our tips to ensure you meet your goals during the busy season of programmatic advertising.

Daily Campaign Budget Estimator When you start a new campaign, Choozle has a neat little feature that takes into account your overall budget and the length of your campaign to produce a recommended daily budget. This helps make sure your budget is spent evenly throughout the course of your campaign, while encouraging the system to spend your budget in its entirety.

Daily Ad Group Budgets You can also set a daily budget on the ad group level. It’s important to make sure your daily ad group budgets add up to your overall campaign daily budget, as the system will do its best to stop buying at whatever cap comes first. If your daily budgets don’t match, you could end up with unused dollars.

Last Minute Pace Pushers Let’s say your campaign is only a few days from the finish line but has a ton of budget leftover. What is there to do? Since Choozle lets you make optimizations in real time, there are a few ways to make sure your budget is spent appropriately, even at the last minute. You could turn pacing off—this is an auto-optimization feature under the advanced campaign settings. Keep in mind that the system will still do its best to respect your overall campaign budget. You could also try increasing your base bids if you are experiencing a dip in win rate. Now that the holiday season is upon us, ad placement costs could rise due to high demand. Don’t be afraid to bump up your bids in order to ensure you get through your budget in time.

With Choozle’s help, you’ll be able to spend your programmatic media budgets intelligently and evenly. And if all that money is going toward high-quality ad placements, you’ll be happy to see those little dollars head out the door. And don’t worry about Edgar—he’ll be sitting around the table come Thanksgiving, laundry in tow.


The Choozle Client Success team is on the front lines with our users as they plan and execute their digital advertising campaigns. The Client Success Corner is a bi-monthly feature on hot topics, resources, and best practices that our team comes across every day.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.