Since the start of the internet era, media habits among users have continued to evolve. From radio and television to dial-up internet, to mobile phones. How people engage in the media has not only changed how users view content, goods, and services but also how they purchase those items. This, in turn, has affected how companies target the ideal consumer and how their advertising is running to reach those consumers. This webinar shares how consumer media habits have evolved.
About The AuthorMegan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.
Marketers have been collecting CRM data for years. Things like purchase history, visit... Read More
June 12, 2019
The Thayer Media team has a saying: "The thought counts." And it's that... Read More
May 21, 2019
The sheer amount of competition in the ad world today can seem overwhelming,... Read More
May 15, 2019