Programmatic Advertising: More Data
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Mar 07

More data: Increase of data segments by 300%

More data is a good thing. Especially when it comes to digital advertising campaigns. Choozle’s Audience Insights provide the ability to unlock the hidden gems in your audience data and develop campaigns to reach your potential customers on a more granule level, using multiple channels, all while maximizing ROI– thanks to better audience data and insights.

With that in mind, we are excited to share that we have tripled the volume and variety of our Audience Insights with 7,500+ data segments which are 3x more than before. This means you have more data to inform your digital adverting strategy!

We have added new data partners and increased the number of subcategories to over 270 – that’s two times more subcategories. Below is a highlight of the available subcategories in the Audience Insights section of the Choozle platform:

  • Fruits & Vegetables Purchase Propensity? We now have an immense amount of CPG (Consumer Packaged Goods) subcategories on Purchase Propensity and Brand Purchase based on types of products. In addition, we have organized brand and retail purchases into alphabetical groups to make it easier to navigate.
  • Nielsen P$YCLE and PRIZM mosaic clusters are here. Nielsen P$YCLE is an aggregate model that evaluates consumers using key demographic factors that have the greatest effect on their financial behaviors, such as income, age, the presence of children, home ownership and Nielsen’ proprietary measure of Income Producing Assets. Nielsen PRIZM mosaic clusters define every U.S. household in terms of 66 demographically and behaviorally distinct types, or “segments,” to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.
  • Location, Location, Location. We have expanded the number of geolocation data segments to include city, state, and common DMAs.

Looking to add these new data segments to your campaign and have questions? Please reach out to our Client Success Team through The Support Center.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.