We’re always looking to bulk up your digital advertising toolbox and IP Address targeting is the next tool for you to use for real-time (programmatic) advertising campaigns across video, mobile, display, and social inventory.
IP Address targeting enables you to reach your audience by location, industry and/or company within your digital advertising campaigns. In addition, IP Address targeting allows you to exclude audiences if you wanted to exclude internal teams from your campaigns
What is the process?
- If you already have the IP addresses, you will navigate to “Libraries” to upload your lists. IP targeting list can be used to target a pre-defined set of customers. You will need to have IPs only in the form of IPv4 addresses such as “255.255.255.255”. We can only target IP ranges, not just a single IP address. The minimum IP address must be less than and different than the maximum IP address.
- If you need the IP addresses sourced, you will need to provide the names, websites, and physical addresses of the companies for which you wish to target within a Support Center ticket. Choozle will then be able to query the IP Address ranges to use within a campaign.
- Once the list is sourced or uploaded, it will appear as an IP Range under the Data Groups section of the Audience tab. You will then have the ability to add the segment into the Audience Builder for targeting. Each account has a limit of 10,000 IP Address ranges.