Optimization Best Practices [Webinar]|Optimization Best Practices [Webinar]
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Oct 04

Optimization best practices

Optimizations can make or break a campaign and there are a few key things to look at during a campaign before making any. Are your ad groups meeting their goals? How is your creative performing? What is the data or site category performance like? If one area is falling behind, there is an optimization that can be made to pick performance back up.

This video was recorded in front of a live audience on September 26, 2017, at 2:00 PM MDT and discusses how to tell if you need to optimize your campaign and the best practices for optimizing digital advertising campaigns.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.