Beginner's guide to programmatic and RTB | Choozle UPFRONT
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Feb 11

A beginner’s guide to programmatic advertising & RTB

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgetsŠin 2016″, there’s no indication that it’s going anywhere.

So what exactly is programmatic? Programmatic ad buying typically refers to the use of software or automation to purchase digital advertising, as opposed to the traditional and timely processes. The means in which ads are bought and sold is through a live auction, on a per-impression basis, called real-time bidding.

Read the full article on Young Upstarts.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.