Digital Marketing Campaign Goals
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Apr 02

Setting goals for your digital marketing campaigns

One of the most important things in terms of assessing the success of a digital marketing campaign is to set clearly defined goals. Regardless of whether you’re running a brand awareness, user acquisition or retargeting campaign, without having clear goals to work to and assess performance by, how do you know if your campaign was successful?

Setting goals should always be one of the very first steps, whilst something which is also reviewed throughout the flight of your campaign. The Choozle platform enables marketers the ability to select goals during the campaign setup. These goals specify the target performance metric that you are most interested in working towards. Below are a few of the goals available within the Choozle platform

Reach: This goal uses algorithms to optimize for greatest reach by impression. This goal type will provide you with the most users viewing your ad.

CPA: This goal uses algorithms to optimize for Cost per Action / Acquisition. This figure should represent the target you wish to pay in order to attain a conversion.

CTR: This goal uses algorithms to optimize for Click Through Rate. This figure should represent the target percentage of users you hope to click on your ad.

CPC: This goal uses algorithms to optimize for Cost Per Click. This figure should represent the target you wish to pay to gain an ad click.

There is no better way to get started with digital marketing than just jumping in. But before you jump in to make sure you are defining your goals in order to evaluate the success of your digital marketing campaigns.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.