Simplicity of Tools Impacts Digital Advertising
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May 11

Simplicity of tools impacts ad tech industry

The introduction of programmatic advertising has caused a myriad of platforms to pop up throughout the ad tech industry. However, many of these platforms offer just a fraction of the tools and capabilities needed to run scalable media buying. The rise of programmatic advertising, ad networks are too complex and buyer behavior is too dynamic to serve without automated ad placement for large and even midsize companies. Marketers are finding unsustainable complexity due to rapid innovation in marketing and advertising technology. Point solutions have come to market independently and asynchronously, forcing buyers into reactionary purchase behaviors.

Why move to programmatic if the day to day execution is complicated and requires multiple interfaces to complete one job? The good news is that there are programmatic platforms on the market that offer all the tools needed to buy media in one simple platform.

Marketers should look for a platform that combines multiple tools to help with execution and overall experience. Look for a platform that combines an ad buying Demand Side Platform (DSP), a Data Management Platform (DMP), and smart tag management into to a single, simple platform. A platform that integrates these various tools together arms marketers with powerful media buying capabilities, ad building tools, in-house reporting, and extensive training.

These powerful platforms offer cost and time-saving solutions and put you in the ring with the big players. These platforms have the power to connect you directly with 40+ digital advertising partners to execute media campaigns in real-time, in just a few clicks. Having a DMP, an ad builder tool, and multiple ad exchanges in one platform creates a better and more efficient experience, not to mention it will give you a competitive edge. Dive into programmatic today.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.