Programmatic Media Buying: SMB
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Feb 18

Small businesses: Big opportunities in programmatic

Small and midsize businesses (SMBs) now have a substantial digital marketing opportunity at their disposal Š—– programmatic media buying. Unfortunately, a significant number of SMB marketers are not taking advantage of this opportunity. According to a Forrester Consulting study, programmatic continues to take a backseat to tried-and-true marketing tactics with 61% of respondents implementing digital advertising tactics.

Read the full article on Rescue a CEO.

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