The center of any programmatic advertising campaign is data, and what data you're using the help to maximize your reach and return on investment. But, you may have wondered what... read more →
As the holidays quickly approach, it's the perfect time to take advantage of all the people browsing and shopping online. After all, there's no better time to increase your return... read more →
Pay-per-click (PPC), quite a concept. I remember "buying traffic" for my clients way back in '98 when few companies had websites and even fewer knew how to implement online marketing.... read more →
Programmatic may be a complex landscape to navigate, but the reality is that it's a necessary component of digital advertising. Big agencies are committing to programmatic. According to Forbes, almost... read more →