How to Blend Ad-Tech and Mar-Tech - Webinar | Choozle
Call us at 970.744.3340|Login
Jul 06

The blending of mar-tech & ad tech

How do you build a cohesive marketing strategy that will enable you to target your consumer on every level of the marketing funnel? The answer is to leverage the blending of ad-tech and mar-tech. Ad-tech enables you to advertise on display, mobile, social, and video. It allows you to target and retarget through first and third party data while paying on a CPM model. Mar-tech comes into play further down the marketing funnel, assisting with acquisition and retention by means of email or search marketing to re-engage your consumer. By blending ad-tech and mar-tech, you can develop a full scope solution to comprehensively reach your consumer.

This webinar was recorded in front of a live audience on Tuesday, June 28, 2016 at 2:00 PM MST and covers mar-tech and ad-tech and how to blend the two to build a cohesive marketing strategy for your next programmatic advertising campaign.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.