The dark side of digital advertising, featured in Tech.Co - Choozle: Digital Advertising Made Easy
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Jun 28

The dark side of digital advertising, featured in Tech.Co

It’s been forty years since the first installment of the Star Wars series captivated a generation of moviegoers, but the universe George Lucas built in his imagination is more relevant now than ever.

Throughout the series, audiences have seen the characters face temptation, but at the end of the day, we’re rooting for their success. Similarly, digital marketers have faced some familiar and sometimes overwhelming challenges. What can we do to avoid the path to the dark side and instead come out as heroes to our customers? We’ve taken a few marketing lessons from Star Wars. Like this one from Yoda: “You may dispense with the pleasantries. I am here to put you back on schedule.”

Read the whole article on Tech.Co.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.