Programmatic Advertising: Data
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Jul 27

The keys to using CRM to drive digital advertising campaigns

Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability to create customized online experiences that can influence their customerŠ—’s behavior.

The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. With the advancement of online advertising and personalization technologies, it is now possible for marketers to execute programmatic advertising campaigns, based on data collected from their customers. Enter CRM remarketing Š—” a technique that uses the power of data to help brands plan more insightful ad campaigns.

Read the full article on Demand Gen Report.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.