Audience Extension
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Oct 21

Three tips for audience extension

Audience extension allows publishers to take those who visit their website and extend it even further by displaying advertisements to those users, and users like theirs, on other sites. Publishers can generate even more revenue by reaching beyond just their site visitors and constantly stay in contact as users continue to browse the web. Here are three tips on how you can use Choozle audience extension:

Tip #1: Segmentation of Your Audience

Segmenting your audience gives you an even closer look into your users. Place a retargeting tag on your homepage then segment users by what they visited following throughout their session. This could include users who visit entertainment, sports, or business. From there, you can further target those customers and place relevant information in front of them based on their interests and recent activity.

Tip #2: Find Crossover Audiences

Crossover audiences include those users that visit more than one category throughout a session, for business and travel. From this, you can target that user through both channels instead of one or the other. An example of a way you could continue to target this user is to display ads on websites like Forbes and Expedia. A crossover audience doubles your chance of that visitor actually continuing onto your website and any previous visitor returning.

Tip #3: Monitor the Data

Determine what metrics you plan on monitoring throughout the campaign: conversion rate, page views, leads generated, click-through-rate, etc. Then, let the data speak for itself. Make sure retargeting tags are placed correctly and constantly monitor your data throughout the entire campaign. Analyzing it the right way will ensure that you get the most out of your display advertising and that your current campaign techniques are matching the goals of your business correctly. Did you reach the correct audiences, did your ads target the correct sites, etc.? Analyzing the data as it comes in will help you answer these questions and more.

By following these three tips, you will be able to make the most of audience extension throughout your advertising efforts.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.