Digital Ad: 3 Tips to Target Audience
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Oct 17

Three tips for determining your target audience for digital advertising

Starting a digital advertising campaign can bring up many questions about what exactly you need to ensure success.

Who exactly are we targeting? How do we want to target them? And, what does our target audience want to see? Whether itŠ—’s these three questions that youŠ—’re looking for answers to or three other questions, these three tips can help you determine your target audience for digital advertising.


Tip #1: Track consumer behavior.

Tracking consumer behavior can teach you almost anything you need to know about who your audience is, when theyŠ—’re online, what platforms are used most, what theyŠ—’re watching, and what exactly makes them click into something further. Then, using this information, you can determine what platform is going to be best for your advertising, when posts will get the most views or hits, and what type of content will ensure consumer engagement.


Tip #2: Creativity and comedy are your friends.

With so many using digital as a way of advertising, consumers are scrolling right through advertisements more and more. Creating a post that draws the attention of your consumer is what will grab their attention. Try a comedic video, a new meme, or a catchy headline to draw in viewers. Explore using third-party data in conjunction with your engaging creative to target the right user with the right message.


Tip #3: Own it.

Once youŠ—’ve created a voice for your brand, stick to it. Whether youŠ—’re going for funny or emotional, be consistent as you continue to evolve your content across digital platforms. This will make it easier for followers to spot your advertising and continue engagement.


By following these three tips: follow trends in consumer behavior, create a post that draws in viewers, and own the voice you create for your brand through digital advertising – you can ensure your digital advertising campaigns are successful.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.