Demographics In Digital Advertising
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Jan 21

Understanding demographics in online marketing

Demographics is one way to understand your website visitors and help guide you in important decisions relative to your digital marketing plan. The term ‘demographics’ is used to describe the individual characteristics of a user, which includes age, gender, location, and many more.

Regardless of what kind of business you run, you should be paying attention to visitor profiles, one way or another. It’s important to have a basic grasp of your audience and know who is looking at your site—and who you want to be looking—varies from business to business and from website to website. A non-profit may want to appeal to as many people in as many geographic locations as possible, with the goal of raising funds and/or awareness. A luxury auto brand may pursue an international customer base, but only within a certain income bracket—and the goal is obviously to sell cars.

Key demographics identifiers of website visitors are vital to planning online marketing strategies. These identifiers provide important insights about trends and opportunities that may exist in a market as well as within your site traffic and can help guide important decisions relative to your digital marketing plan.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.