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Apr 28

What small businesses need to kickstart a programmatic ad strategy

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped.

The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy.

Read the full article on Convince and Convert.

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