What Does CPA Mean in Digital Advertising
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May 13

What is: CPA or cost-per acquisition?

When it comes to acronyms, the media industry is as guilty as any other for having its fair share. In the online media planning space, you’re probably already familiar with the acronym CPA. But what does it mean?

CPA or Cost Per Action is an online advertising metric, where the advertiser reports for each specified action that is specific to their advertising campaign. Actions could include (but not limited to): an impression, click, form submit (e.g., contact request, newsletter sign up, registration, etc.), double opt-in or sale.


How does it work

With Choozle once a Choozle Smart Tag Container is generated and placed on your website, the Smart Tag Container will seamlessly and immediately begin to put conversion pixels on the appropriate pages of your website. Conversion pixels allow you to track the success of your campaign by reporting back an action that the user has completed on your website after arriving through an advertisement. Not only will it tell you how many times this action has been completed, but it will also allow you to attach a dollar value to that action for revenue reporting. Once conversion pixels are placed, you will be able to see how many conversions are generated from each site, placement, banner, etc.

Using the Choozle platform, A conversion pixel is a short line of code that will be immediately placed on your conversion page (“Thank You” page). When the user clicks on one of your banners, a cookie will be set on that user’s browser. That cookie records the time, site, placement, banner, etc. that the user clicked on.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.