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Mar 05

What is: A cookie?

The term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space. And while we all wish it were a delicious Girl Scout cookie, it’s not. So what does ‘cookie’ mean and how is it used in the digital marketing and advertising space? Here is the ‘What,’ ‘How,’ and ‘Why’ behind cookies.


A cookie is a small text file that sits on your computer in a folder dedicated to cookies. Think of it as a cookie jar. That cookie file contains information about you, which could be a simple ID number or several points of data points that the company wants to collect. A cookie can be used for remembering who you are when you log in to a website, for analytics on website traffic, and for advertising, amongst other things.


You’re probably wondering how a Cookie gets from your computer to the company that placed it there. The process is very easy —Your browser retrieves small files of information, called “cookies,” from your computer to provide services to you and make your online experience more convenient. For example, most websites use cookies to recognize you when you sign in, to remember your preferences, and to allow you to navigate the site without having to keep re-entering your password.


For digital marketers and advertisers, it is essential to understand your website visitors to maximize the use and engagement of your website. Through the use of cookies, you can track and identify your site visitors as they engage with your website. With the expansion of the data availability, you now have access to a plethora of data points that can help your know & grow your business. We don’t make it hard.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.