Digital Advertising CTR
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Aug 17

Why does click-through rate matter?

In digital advertising, the click-through rate, or CTR, is a metric frequently obsessed over. This is the most common metric for measuring campaign success and represents how well the ad converts a viewer into an engaged potential consumer.

This webinar was recorded in front of a live audience on Tuesday, August 9, 2016, at 2:00 PM MST and gives insight into why your click-through rate matters and what you can learn from your CTR.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.