Mobile advertising spending continues to increase according to new figures from eMarketer. In 2015, mobile ad spending in the US is expected to increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.
Which is why it is no surprise that a smartphone’s screen has become the primary channel for research and shopping, with 4 out of 5 consumers using their handhelds to make a purchase.
Programmatic media buying offers the ability to reach your target audience with your message on the correct device to keep them engaged. Here are a few reasons why mobile is important to your overall digital marketing strategy:
- Always on, always connected: Your mobile device is seldom switched off and always within arm’s length of you. This means that it’s always on and connected which gives you the opportunity to advertise 24/7 in a moment that it is relevant.
- It’s personal communication: You can create mobile advertising campaigns so that they take on the form of direct communication to the recipient or viewer. This can drive engagement and it makes it more personal.
- Target your audience: Whether you are targeting based on geolocation or behavioral, make sure you are using this information to tailor your marketing campaigns to your desired audience.
Mobile advertising is a smart marketing method when applied correctly. If you are interested in starting with a mobile advertising campaign, contact us and we will help you with your campaign.