You Don't Need Programmatic Experience
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Apr 17

Why you don’t need programmatic experience to launch a campaign

Programmatic advertising platforms have gathered this reputation that companies need someone with experience because they are complex and hard to use, which can then be expensive to get up and running. But, as far as reputations go, this one is completely false.

It doesn’t take a rocket scientist or brain surgeon to learn programmatic. All an advertiser needs is a person or team who is willing to learn and put in the effort to take on a new technology.

With each platform, there is a different method of adoption. That’s part of the reason it is so important for advertisers to do their research before putting all their eggs in one particular programmatic basket. For example, Choozle plays a “no man left behind” game. If an advertiser is starting to feel lost, confused, or just does not know what to do, there are resources available upon account creation.


Choozle Resources:

1. Choozle Academy – this academy will take you through the basics of the platform and industry terms. Through a series of short videos, advertisers will discover the different Choozle Support Resources, an Introduction to Choozle, and the Fundamentals of Programmatic Advertising.

2. Campaign Planner Guide – once an advertiser has gone through the Choozle Academy and is ready to set up their campaign, they can take a look at the Campaign Planner Guide located in our extensive Choozle Support Center. This guide will help advertisers set campaign parameters and discover the different targeting tactics and strategies available.

3. Choozle Support Center – the Choozle Support Center provides documents and information on platform basics, setting up campaigns, campaign optimization, product & industry webinars, and is, of course, where those who have an account can send in a support ticket for specific questions not found in the support center documents.

4. Sales and Client Experience Team – during the duration of the campaign and initial setup an advertiser has access to their Choozle sales rep and the customer experience team. The advertiser will receive a check-in call within the first 2 weeks of account sign up, as well as a 30-minute campaign setup call with an account strategist.

With the resources provided by Choozle, any person can become a programmatic expert. Experience or no experience, any advertiser can learn along the way with Choozle.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.