A Leading Digital Media Company in the United States to Utilize Real-Time Digital Advertising Capabilities
Denver, CO. (April 6, 2016) Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, today announced a key partnership with Digital First Media (DFM). As a leading digital media company in the United States, Digital First Media’s partnership with Choozle will enhance DFM’s ability to scale their digital advertising operations across the organization.
Digital First Media’s 800 multi-platform products reach more than 50 million readers nationwide, and powered with industry-leading data partners available in the Choozle platform, the local operations teams can better leverage resources running sophisticated advertising campaigns with greater efficiency.
The local media teams at Digital First Media are empowered to execute RTB campaigns for advertisers with Choozle’s easy-to-use platform, said Choozle CEO and Co-founder, Andrew Fischer. The Choozle platform enables multiple entities within Digital First Media to operate targeted online display advertising across video, mobile, display, and social mediums with ease and scale. Fischer also noted that the partnership would scale the digital advertising platform to additional local markets.
With the exponential growth of digital advertising in the last year, the team at Digital First Media prioritized finding a platform that would allow us to scale digital advertising operations for local markets while simultaneously providing operational efficiencies, said Digital First Media Vice President of Operations, Doug Gesiorski. Choozle offers an easy to use platform that equips our local media teams with the tools to run digital campaigns that provide ROI for our local advertisers.
To learn more about Choozle and their programmatic ad buying solutions, please visit https://choozle.com.
Founded in 2012 and based in Denver, Colorado, Choozle – Digital Marketing Made EasyÜ¢ – provides a programmatic platform that leverages detailed consumer data to power real-time advertising campaigns across display, mobile, social and video mediums – all from a single, simple interface. Choozle brings programmatic to any marketer or advertiser with its simple, elegant, and affordable solution. As a Network Advertising Initiative (NAI) member, Choozle is committed to transparent and responsible data management practices. As a proud member of the Entrepreneurs Foundation of Colorado (EFCO), Choozle donates 1 percent of founding equity to support Colorado nonprofits. Learn more at https://choozle.com.
About Digital First Media
Digital First Media, a business name of MediaNews Group, offers news reporting and third party advertising and directory opportunities through its more than 800 multi-platform products, which include web, mobile, tablet and print. For more information, please visit www.digitalfirstmedia.com.