Leader in Programmatic Ad Buying Solutions Strengthens Its Commitment to Consumer Privacy with NAI Membership
DENVER, CO. (March 23, 2016) Choozle, a leading global programmatic platform that provides marketers with data-driven insights and real-time bidding (RTB) ad campaigns across display, social, mobile and video, announced today that it has received Network Advertising Initiative (NAI) membership to expand its commitment to consumer privacy as it relates to digital media. Through this membership, the NAI has confirmed Choozle compiles with the NAI’s Code of Conduct including all IBA (Interest-Based Advertising) categories and meeting NAI’s high standards of data collection and use for Interest Based Advertising. In addition, Choozle’s NAI membership is driven by their commitment to transparent and responsible data management practices.
At Choozle, membership in NAI helps our business to thrive while maintaining a constant commitment to privacy, said Jeffrey Finch, Chief Product Officer and Co-Founder of Choozle. NAI’s Codes of Conduct are thorough and we are looking forward to seeing the digital landscape and our platform continue to evolve.
The NAI is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. A non-profit organization made up of third party digital advertising companies, the NAI works with industry leaders to craft policies that ensure the responsible use of data. The result is the development of high standards that are practical and scalable to benefit everyone.
We are delighted to welcome Choozle as a new NAI member, said Leigh Freund, President and CEO of NAI. Choozle’s membership in NAI shows that the company is serious about high standards for data management. As they continue to push forward through innovation, we will work with them on ensuring a commitment to consumer privacy.
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