Leader in programmatic ad buying solutions releases whitepaper examining benefits and perceived risks of implementing in-house automated advertising platforms.
Choozle, the world’s leading self-service programmatic advertising platform today announced the release of its whitepaper, “Adoption of Self-Serve Platform Operation by Advertising Agencies.” The report examines the state of advertising agencies from the continuous adoption and advancements of programmatic technology within the digital media industry.
The whitepaper by Choozle with data provided by Strata Marketing, Inc traces the history of technological disruption of the digital media industry and analyzes how programmatic advertising platforms are impacting the entire ecosystem. The report details the benefits of self-service solutions as well as perceived operational challenges, which often restrict in-house platform operation. The research delves deeper to analyze the elements of resources, cost and risk, which are often cited as entry barriers to self-service platform adoption.
“The rapid adoption programmatic advertising is driven by efficiency, transparency, value and control,” said Andrew Fischer, Choozle co-founder and CEO. “Agencies that invest in self-service platform operation further differentiate their businesses through operational expertise and intelligence, and essentially ensure that their shop cannot be disintermediated.”
The report examines the impact of cost, intermediation and transparency have on the growing number of marketers adopting programmatic solutions for digital advertising campaigns. Leveraging data supplied by Strata’s quarterly agency survey, the report illustrates that the investment costs of initial platform setup and operation (both human resources and time) have fallen dramatically thus making it more practical for agencies to bring programmatic advertising in-house.
To download a complimentary copy of the whitepaper, please visit https://choozle.com/agency-adoption-whitepaper.
To learn more about Choozle and their programmatic ad buying solutions, please visit https://choozle.com/.